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« Moonlight
OPEN LETTER TO CBS
June 26, 2008
An Open Letter to CBS:
Christine Contilli – Sponsor
Official Moonlight Blood Drive
Dear Mr. Moonves and Ms. Tassler;
I am the sponsor of The Official Moonlight Blood Drive which took place back in April.
You may be interested to know that we collected 3,165 pints of blood over thirty states during those five days – for Moonlight! Since each pint of blood has the potential to save 3 lives; Moonlight was directly responsible for saving 9,500 lives!
On the other hand, Jericho fans mailed CBS 20 tons of peanuts! I have no wish to detract from a very well organized and executed campaign on the part of Jericho fans, however , when you look at the charitable efforts of Moonlight fans ( blood donations, bone marrow testing, donations to The Greater Los Angeles Food Bank, and cash donations, in the triple digits, designated to The L.A. County Chapter of the American Red Cross), I am at a loss as to the logic of opting to reward the Jericho fans with a second season for doing wonders for the peanut crop revenue and donating to a single small town in Kansas where the show was filmed; while denying Moonlight fans, who’s efforts had life saving potential across the entire country, the same courtesy? I might also add that Jericho fans were granted access to the show’s cast – which must have resulted in a huge boost in morale, while we were, in effect, handicapped by CBS by their reluctance to allow Moonlight cast members the same opportunity for photo ops or appearances with the fans during our campaigns…
Jericho fans did not take advantage of their “second chance” by retaining or increasing viewership; however, you may be interested to know that – despite Moonlight being cancelled - we have joined with Alex O’Loughlin to sponsor a whole new series of blood drives to be held over the summer and during the entire month of September!
Moonlight fans are still committed to, and proud of, the contribution we have made to communities all across the nation – yet the community that gained the most from our blood drives was located in CBS’s own backyard – the greater Los Angeles area...
Just because the blood drives did not result in CBS having something tangible coming through your door and taking up space in your offices; the blood donations had a much greater impact because the very blood of Moonlight’s fans was given to save lives!
Not only did Moonlight fans never receive a letter praising our efforts from Nina Tassler or anyone else at CBS, we were rewarded by having our show cancelled!
Here is a copy of Ms. Tassler’s letter to Jericho fans announcing that CBS would be granting Jericho a “stay of execution”:
June 6, 2007
To the Fans of Jericho:
Wow!
Over the past few weeks you have put forth an impressive and probably unprecedented display of passion in support of a prime time television series. You got our attention; your emails and collective voice have been heard.
As a result, CBS has ordered seven episodes of "Jericho" for mid-season next year. In success, there is the potential for more. But, for there to be more "Jericho," we will need more viewers.
A loyal and passionate community has clearly formed around the show. But that community needs to grow. It needs to grow on the CBS Television Network, as well as on the many digital platforms where we make the show available.
We will count on you to rally around the show, to recruit new viewers with the same grass-roots energy, intensity and volume you have displayed in recent weeks.
At this time, I cannot tell you the specific date or time period that "Jericho" will return to our schedule. However, in the interim, we are working on several initiatives to help introduce the show to new audiences. This includes re-broadcasting "Jericho" on CBS this summer, streaming episodes and clips from these episodes across the CBS Audience Network (online), releasing the first season DVD on September 25 and continuing the story of Jericho in the digital world until the new episodes return. We will let you know specifics when we have them so you can pass them on.
On behalf of everyone at CBS, thank you for expressing your support of "Jericho" in such an extraordinary manner. Your protest was creative, sustained and very thoughtful and respectful in tone. You made a difference.
Sincerely,
Nina Tassler
President, CBS Entertainment
P.S. Please stop sending us nuts 
Once bitten, twice shy is a cliché, not a rule of thumb for a network to operate under.
I respectfully ask, on behalf of Moonlight’s eight million fans, that CBS kindly take the time when reading this letter and, to quote Ms. Tassler’s letter to Jericho fans above; please hear our emails, our collective voices and our efforts and grant us another season of Moonlight?
The most precious gift one can give is the gift of life!
Sincerely,
Christine Contilli
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Jun 27, 2008 1:29 PM
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have you heard?? this show is not going to die..cause its going to be picked up by a better station then cbs could ever be..as a fan of moonlight I will not watch ghostwhisper until moonlight has its own spot back on the air waves...Alex dude!!! this is a set back not a defeat...moonlight fans are EVERYWHERE and will continue to fight for you, I see you as a friend of my family here in Florida head up high and shoulders back..ITS SO ON!!!!!
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Jun 28, 2008 10:36 AM
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I just LOVE Moonlight. So entertaining...
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Jun 29, 2008 3:10 PM
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this is bull man jericho failed at there last attempt and still needed more viewers yet moonlight has had about 8,000 or so every friday and they saved like you said 9,500 lives with BLOOD yet jericho fans donated PEANUTS!!! WHAT!!! whos that gonna save! MOONLIGHT FANS ARE CLEARLY MORE DEDICATED TO MOONLIGHT AND YET GET NO REWARD!!!! CBS GET SMART AND PUT MOONLIGHT BACK ON!
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Jul 2, 2008 3:37 PM
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Bring Moonlight BACK!!!
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Jul 2, 2008 8:03 PM
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there is channel on tv that shows Jeremiah and Jerico and a rumor scifi may be picking up the series so well done for the blood drive.
Also there is a channel on verison dvr channels, uhd 835 and in as well as tv land etc. so here is to all those fans trying to make cbs aware of the fan base
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Jul 2, 2008 10:22 PM
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That is great news! We just have to let CBS know!!
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Jul 3, 2008 7:01 PM
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is it my imagination or is it not that i heard a rumor that this was going to return because of dissappointed fans??
tvstar
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Jul 3, 2008 11:21 PM
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