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NBC Seeks Giant Ad Rates for Super Bowl

NBC will announce next week that it wants $3 million for a 30-second spot during the 2009 Super Bowl, the Wall Street Journal reports. Though spots have gone for $3 mil in the past — typically in a desperate dash for one of the final vacancies — this is the first time that barrier has been cracked as a starting point.

Coming off of the most-watched Super Bowl ever — this year, 97.4 million watched the Gi'nts upset the Pats — $3 mil marks a 10 percent bump, about double the usual increase. — Matt Mitovich

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Posted by Rich Sands
May 7, 2008 8:36 AM
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