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Early Bird Shelley Ross Fired From Show

Shelley Ross by Ida Mae Astute/CBS

After just six months as Early Show's senior executive producer, Shelley Ross, has been dropped by CBS. Having turned around ABC's Good Morning America, things didn't fare as well at the Eye. Ross quickly became a controversial figure, seeing a rumored 21 staff departures, internal strife and general unhappiness all around. Her last day was March 6.

Rick Kaplan, exec producer of the CBS Evening News, will take over temporarily, although his focus will shift to the morning program, including its 3:15 a.m. wake-up time. He told the Reporter, "[The Early Show's] built up some great momentum. Nobody wants the show to slow down or lose the energy that it's built up."

Ross joined the show in the wake of another executive shake-up, so where this latest move will take the show will likely reveal itself in the early mornings to come. — Anna Dimond

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TV Guide News

Mar 7, 2008 11:04 PM

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The outcome for Shelley Ross in terms of her performance on the job as Executive Producer is the same result that she
had first at GMA, then upon her demotion
at ABC to PrimeTimeLive, and then she was
let go from ABC entirely at the end of her contract. It is therefore no surprise that she was fired after just several months
at CBS. Her behavior and performance have made the press for all the wrong reasons, but made the press it did.

Posted by e.tenori

Mar 18, 2008 1:12 AM

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