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Ratings: The Company Spied by Small, Old Audience

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Michael Keaton, Chris O'Donnell and Alfred Molina in The Company by Nigel Parry/TNT
• Sunday night's premiere of The Company, TNT's three-week miniseries about the Cold War CIA, averaged 2.9 million total viewers — 66 percent of whom were age 50 or older, Variety notes. In comparison, TNT's Nightmares & Dreamscapes mini did 44 percent better in its July '06 bow, while the cabler's Saving Grace and Heartland opened to 6.4 and 4.3 mil, respectively. C'mon, people, it stars Batman, Robin and Doc Ock!

• ABC Family's Fallen returned to 1.7 and 2.3 million in its Saturday/Sunday installments.

Kimora: Life in the Fab Lane premiered Sunday to 335,000 viewers, more than doubling Style Network's typical tally.


Posted by Matt Webb Mitovich
Aug 8, 2007 9:32 AM
I thought it was terrific but 3 Sunday nights is a tough commitment.. Plus, the story is not that interesting to younger people who are uneducated about the cold war and what it was like. I also think that the tepid reviews probably hurt people getting invested..

As it is, I will miss it next Sunday due to travel plans.. I'll have to catch up On Demand or online...
Posted by Doug Henning
Aug 8, 2007 11:29 AM
I guess I'm in the 34% of The Company's viewers. I nearly didn't watch, though. My Sunday night's are full. I didn't watch anything all last week except on Monday and then I had 5 hours of tv on Sunday. It's tough enough fitting it The Kill Point, The 4400, and Army Wives every week. I'll watch again next week, but I sure wish they'd picked a different night.
Posted by Amber
Aug 9, 2007 12:35 PM
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