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DVR Ratings Might Not Perform CPR on Dying Shows

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Kevin McKidd in Journeyman by Trae Patton/NBC Photo
Will time-shifting viewers ride to the rescue of NBC's time-tripping Journeyman? As the first batch of live-plus-seven DVR ratings are digested, network Nielsen-crunchers are careful not to suggest that the observed "lifts" could bring a flatlining show back to life.

While 15 shows saw increases in the million-viewer-plus range, Bionic Woman, Journeyman and Private Practice were the only freshman series to enjoy any measurable increase. Outside of those three, however, no boosts were noted "that would save a show or make a show look even stronger," Fox's scheduling chief tells the Hollywood Reporter. NBC's own research chief echoes that cautious optimism (skepticism?), warning that live-plus-seven "is not the magic bullet that will make a struggling program into a success. They're not going to get a miracle."

Related: DVR Ratings: Grey's, CBS Each Claim Bragging Rights


Posted by Matt Webb Mitovich
Oct 16, 2007 1:41 PM
If that's the case, what's the point in counting the viewers?
Posted by Mannie_Annie
Oct 16, 2007 2:42 PM
If that's the case, what's the point in counting the viewers?

To move towards a more honest view of what television watching habits look like? The goal isn't really to prove that all struggling shows are really being watched, but rather that they're being watched in more than one way.
Posted by Dianora
Oct 16, 2007 5:57 PM
Well I often record a show that I REALLY like to make sure I don't miss anything and so that I can watch it again. if I wactha show live in many cases it's a show I feel I wouldn't necessarily watch again. In the case of Journeyman I sometimes record it and watch live!
Posted by Dee Bee
Oct 17, 2007 4:50 PM
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