Who knew a software company could be so damn clever when it comes to advertising? Those crafty bastards at SerenaSoftware were definitely using their noggins when they came up with this ad—users have to guess what ‘dirty’ word is getting beeped out left and right in the office. Of course everyone assumes it’s the f-word since it fits so well, but obviously that’d be too easy. Hey, curiosity sells!
Your take: Any guesses as to what the mystery word is behind the bleep? And no peeking!