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Movie Train Will Roll into Comic-Con
Let the Comic-Con gimmicks begin! Last year, one of the most buzzed-about appearances at the huge San Diego festival was made by a full-scale suit from the Iron Man movie. Iron Man (you may have heard) went on to be this summer's biggest films, grossing $288 million in six weeks.
In order to piggyback off the success of early promotional buzz, more and more movie studios are introducing their films in big ways at Comic-Con. Case in point: Walden Media (aka the Chronicles of Narnia people) will launch "one of the most ambitious Comic-Con marketing stunts ever" for its upcoming film City of Ember, starring Bill Murray. Per Variety, Walden will re-create the mythical city from the film on a private two-car train. The coolest part? The train will take 25 members of the media on a two-hour journey to the convention's San Diego locale. Um, where can we sign up?! — Erin Fox
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Jun 13, 2008 4:16 PM
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